Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his
- Tags audience development, audience development strategy, building an email list, content, digital revenue, email, email capture, email capture rate, email list, email lists, freemiums, landing page, magazine, newsletter, OFIE, online publishing, open source software, print magazine, publisher websites, publishers, smart publishers, subscriptions