[question]
What is a “post-Google” CMS?
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[answer]
A post-Google CMS is simply a content management system that was built after Google became the ultimate search engine. These CMS’s, such WordPress and Drupal are structurally built to be pleasing to the “Google Gods” and are generally open-source.
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[question]
Do you ever purge your email subscribers based on whether or not they open or click on the emails?
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[answer]
Lots of publishers do this in order to increase their open-rates and revenue per subscriber metrics. KnittingDaily.com has grown 65% in traffic since last year. They noted that they regularly clean their email list by deleting anyone
[question]
What is the difference between paid and earned media?
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[answer]
“Earned media” can not be bought, but must be “earned” by providing valuable content to other media outlets at little or no cost to them. This strategy, when executed well, can build a strong online brand that generates millions in new revenues for its parent organization. Building
[question]
What is the difference between “online publishing” and “online retailing”?
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[answer]
Online Publishing is defined as the business of developing, acquiring, copyediting, designing, posting, marketing and distributing content for a public audience using web pages, email, RSS, PDFs, podcasts and other digital formats.
Online Retailing is defined as the sale of goods or merchandise
