[question]
What is the difference between paid and earned media?
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[answer]
“Earned media” can not be bought, but must be “earned” by providing valuable content to other media outlets at little or no cost to them. This strategy, when executed well, can build a strong online brand that generates millions in new revenues for its parent organization. Building earned media means optimizing your sites for search, building inbound links, syndication, PR and other resources.
“Paid Media” is the opposite. Pay-per-click ads, television ads, magazine ads and direct mail are all examples of paid media.
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