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Who should operate a subscription website?
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Subscription websites are especially popular for publishers with many years of back-content.
- Print publishers put archives online and sell access for a fee.
- Software developers have programs online that can be accessed for a fee.
- Research teams offer information for a fee.
The list continues. What is constant throughout all Subscription Websites is that they charge users for access to exclusive content.
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3 replies on “Who should operate a subscription website?”
A few thoughts from Don also…
After a fair amount of testing, we discovered that selling the subscription as an option to the one-shot sells the most subscriptions… and the online access seems to keep the retention rate high….
Data is pretty new… we will start writing about it once we have good retention data….
Don
I notice that Mequoda doesn’t sell a “content only” subscription, rather a combo of seminars plus content. Is that a formula you would recommend for other publishers? Why have you chosen that approach?
Hi Patricia,
Using multiple mediums is a recommendation for other publishers. Our webinars incorporate audio and visual components, which is an added value. Multiple mediums is a good approach so you can cater to different preferences your audience may have.