Why does “storytelling” sell so well in copy?

Post author By Amanda MacArthur
Post date February 26, 2010
No Comments on Why does “storytelling” sell so well in copy?

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Storytelling enables the copywriter to paint inspiring word pictures, but fog the details.

Storytelling gives the reader permission to suspend his disbelief. It enables the human brain to process information subliminally to resolve any conflicts between reason and emotion.

Write a heroic story, weave it into your rapid conversion landing page, and persuade your prospective customer to make a preferential decision for your product or service.

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Tags landing page, online publishing, open source software, rapid conversion, Rapid Conversion Landing Page

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.