Short Titles or Long Titles?

Post author By Amanda MacArthur
Post date October 20, 2009
No Comments on Short Titles or Long Titles?

[question]

Is it better to use short keyword-packed titles for your free reports, or longer more descriptive titles?

[/question]
[answer]

Long report titles are good because they aid in organic search.

Our best practice is to write report titles where a colon separates the keyword phrase from a description, or a definition, or a desired result that contains the same or another targeted keyword phrase.

Example: Canadian Stock Market Basics: How to Trade Stocks and Make Good Investments in Canada

This has three keywords (highlighted), but if we just left it at Canadian Stock Market basics, we wouldn’t be doing the reader any favors because it leaves out the description necessary to persuade the user into giving up their email address to read it.

[/answer]

Tags email, online publishing, open source software, organic search

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.