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Understand the Language of Landing Pages for Free from Mequoda Group

This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages

(Nationwide)—Every page of your website is a landing page, especially in modern times when search engine optimization plays a big part in how websites get ranked. Since visitors may enter your website from any page, you should include

This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages

(Nationwide)—Every page of your website is a landing page, especially in modern times when search engine optimization plays a big part in how websites get ranked. Since visitors may enter your website from any page, you should include conversion architecture throughout your entire site if you plan on converting website visitors into free email newsletter subscribers.

The following components of landing pages should be considered and utilized to their fullest if you want to have the power to convert website visitors into email subscribers. These include:

-Landing Page component #1 – Order Form in Editorial (OFIE): An OFIE is a subscription form embedded in the editorial content of websites. Often times these are used for customers/end users to fill out in order to receive a free email newsletter.

-Landing Page component #2 – Order Form in Navigation (OFIN): These order forms appear in the navigation bars of websites.

-Landing Page component #3 – Floater: This order form is referred to as a floater because it appears to float on a website. Unlike pop-ups, floaters consist of actual website code that cannot be blocked. Floaters have been known to have healthier conversion rates.

-Landing Page component #4 – Display Ad: An online advertisement that uses graphics.

-Landing Page component #5 – Text Ad: An online advertisement that uses text links or text-based hyperlinks.

-Landing Page component #6 – Text Link: These hypertext links are subtle yet effective when directing users to conversion landing pages. They are used to increase email database circulation.

To learn more about these components of landing pages and how to get the highest Internet marketing conversion rates by using the right landing page template for the specific job, start with Mequoda Group’s free 12 Master Landing Page Templates.

Receive a free digital copy of 12 Master Landing Page Templates now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

By Chris Sturk

Chris has created, edited and published over a thousand posts on the Mequoda Daily blog, through email and social media. He has executed SEO campaigns to increase the Mequoda Daily's visibility in search engines. He is formerly Mequoda's Managing Editor, Copywriter and Community Manager

Prior to joining the Mequoda Team, Chris was the marketing manager of a boutique lifestyle marketing firm focused in the music and entertainment industries and based in Rhode Island.

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