When you think of the best email marketing service, you might be thinking of an email service provider like WhatCounts, Constant Contact, or MailChimp, but the system you use is irrelevant without a team or agency behind it that knows how to use it. At Mequoda, we, and most of our publishing partners, use WhatCounts
We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve is the offer you make in your magazine subscription marketing campaigns.
Are you utilizing this one important part of your email marketing program?
Have you ever heard that timing is extremely important to the success of email marketing programs? Sometimes this timing relates to the days, time of day, and frequency in which you send emails. Other times it relates to the specific activities an audience member
Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?
The best email marketing campaigns don’t hit the snooze button on engagement – they wake up early and go to work every single day
The worst thing you can do to stop people from unsubscribing from your emails is to hide the unsubscribe link. Hiding it only increases the likeliness of someone getting frustrated and clicking
This was my 3rd time attending MANTS in Baltimore, MD earlier this month. It was definitely colder than I have ever seen it. Temperatures were in the 20s with windy chills making it downright blustery. There was even snow on the ground! Even with the weather challenges, it was even bigger and better than last
We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people
September is that transition month from Summer to Autumn. You may have days in the 80s with brilliant sunshine that makes you feel like Summer is here to stay. And then the next day it is cold, wet, and windy, with a definite bite of Autumn in the air. At least that is what it
August has been an action-packed month at Mequoda Publishing Network. Our gardens our are flourishing under the warm sun and afternoon rain showers. It won’t be long before the harvests start slowing down. Until then we are embracing every moment. We are basking in the warmth and enjoying the afternoon breezes that are hinting that
July has been a fun month over here at Mequoda Publishing Network. Our gardens our flourishing and looking better than ever. We have a seemingly never-ending supply of fresh fruits and veggies for our daily meals. We are soaking up the sunshine and loving life. Part of our joy comes from the amazing partners that
We are so happy to announce that Food Gardening Network recently received the 2024 Media Awards Silver Laurel Medal of Achievement for Magazine for Consumer or Trade, presented by GardenComm: Garden Communicators International.
This national award recognizes individuals and companies who achieve the highest levels of talent and professionalism in garden communications. The 2024 competition had
June was the perfect start to Summer over here at Mequoda Publishing Network. Our gardens are thriving and we are soaking up the sunshine. We are also soaking up some great information from partners that we love and trust. My petunias are thriving, my weeds are demolished, and I am sipping on my Lemongrass Cooler
I love the month of May. The warm days and cool mornings, the sight of blooms appearing on plants, and even the pollen that floats through the air. They are all a sign to me of Spring and the promise of growth. The world is alive and I feel it with every fiber of my
When building email circulation, by most accounts, email capture rate is a proxy metric. You’d be mistaken to say that it’s an exact metric because when we talk about email capture rate, we’re usually talking about the number of people who came to your site from search and social and hit the email capture conversion
April showers bring…great products from partners that we love to work with. While it is overcast and very wet outdoors, stay inside and finish getting everything that you need for your Spring gardening. Our partners are here to help you do just that. Whether you are looking for products to save time (or your back),
March sometimes seems like the longest month of the year. It is cold, wet (sometimes rain, sometimes snow) and dark. Well, that’s not the case here at Mequoda Publishing Network. Our partners brought us offers that really brightened up our days. There were so many great things to learn and enjoy that the days just
February tends to be a cold and dreary month, but we decided to heat things up at Mequoda Publishing Network. We collaborated with some great partners and can’t wait to share them with you! So go ahead, bundle up, make a hot cup of tea, and peruse the latest offerings that will help fight the
At Mequoda Publishing Network we are working with We Like Sewing to stitch a bouquet of flowers that will never wilt, quilt a spring-themed table runner, or make a dreamy pillow or custom pillowcases! Not every sewing project has to have a definitive purpose. It’s always good to leave a little room for whimsy. This
2024 is off to a busy and fruitful start over here at Mequoda Publishing Network. We are looking forward to another fun and exciting year and some great partnerships. January is a time for reflection, new goals, and planning out the year ahead. A big part of that plan for us is the partnerships we
At Mequoda Publishing Network we are excited to announce the February issue of GreenPrints. At GreenPrints, our goal is to bask in the camaraderie of the world’s most unique gardening club, dedicated to joy, helping others, and finding daily happiness. Included in this issue, some stories are accompanied by audio recordings. What a treat! In
I was so excited to attend MANTS in Baltimore, MD earlier this month for the second year in a row. It was even bigger and better than last year! If you are in the gardening industry and have never been, you should go. I am just overwhelmed by the many great products and companies represented
Welcome to an exciting new edition of Food Gardening Magazine, an ode to heirloom Italian gardening and more! It’s not quite spring yet, but we’re readying our seedling trays, receiving new orders of seeds, dusting off those we gathered last fall—and we couldn’t be happier because spring is on the way! The sun is rising
15 fabulous knitting projects focusing on comfort, style, nostalgia, and elegance are waiting for you in the February 2024 issue of I Like Knitting. We have fabulous projects for knitters of all levels, including some creative challenges for you more experienced knitters. Knit yourself a new wardrobe staple and get inspired to make some gifts!
February will be here before we know it. Here at Mequoda Publishing Network we are starting out the new year with inspiring projects! Retro sweaters, flower power pillows, vintage accessories with a modern twist! Spread your love of crochet with some heartfelt, handmade gifts. The I Like Crochet February 2024 Issue has over a dozen
Here at Mequoda Publishing Network, we would like to extend a warm invitation to you, our cherished community of garden enthusiasts, to contribute your own blossoming gardening story to GreenPrints. This is our chance to spread some joy! Inspired by the best of the best tales from the last eight years, we are seeking your
It’s a new year, and at Mequoda Publishing Network that means it is time to start some new projects! Make something for yourself, your friends, and new arrivals to the family! I don’t know about you, but my sewing table is already stacked high with projects for friends, family, and even me! There are so
Your GreenPrints Magazine January 2024 issue is ready for you to access and read right now. When you read this printable issue, you get joy, laughter, and inspiration. Start reading—and listening to—stories in this issue now.
We have some great news about this January 2024 issue of GreenPrints: We’ve expanded the magazine’s content to include the
Here in New England, January isn’t exactly prime gardening, but it’s certainly a great time to plan gardens while hibernating for the winter with a warm cup of tea and a stack of seed catalogs. Is there anything more exciting than the arrival of seed catalogues?! Over the last few weeks, they’ve been trickling in,
Mequoda Publishing Network is all about learning new things and sharing that knowledge with others. One thing that we are having a lot of fun with right now is learning all about spice and herb gardening. Food Gardening Network has shared some great tips on how to get started in their Freebie “How to Master
We have some exciting news to announce at Mequoda Publishing Network, the home of GreenPrints. Effective immediately, GreenPrints is coming out 12 TIMES A YEAR! That’s right, GreenPrints is now a monthly magazine that’s only available online—we’ve become better, bigger, and greener.
GreenPrints is better: We are able to make a lot of great new changes
December already? Don’t panic; there’s still time to make marvelous gifts for family and friends (and maybe for you, too, yes?). The holiday season is here, and we are celebrating with comfortable clothes, upcycled gifts, and quick-and-easy projects for busy sewists!
Make the most of your sewing time with some fabulous project ideas. Here’s a peek
December is a special time for gardeners. Here at Mequoda Publishing Network we do not want you to miss this delicious 8-course holiday meal straight from the garden of Food Gardening Network! In New England, we’re harvesting the last of our late fall and early winter crops, like carrots, potatoes, kale, Brussels sprouts, and other
Mequoda Publishing Network is happy to share some hot recipes for chilly days. What a heavenly aroma! Garlic, rosemary, potatoes, and carrots all slow-roasting in the oven make even the chilliest winter day feel warm and cozy. All those root cellar vegetables like winter squash, parsnips, turnips, onions, sweet potatoes, and beets are the essence
We are getting into the holiday spirit at Mequoda Publishing Network and we are inviting you to join us. Go ahead and put a little holiday spirit in your life right now and read this Collection—it’s brand new and just released—curated from the GreenPrints archives, these stories are classic and timeless … and just in
October and November have been very busy months over here at Mequoda Publishing Network. Not only are we harvesting the last of our gardens and getting ready for winter, we have also been busy reading stories from our amazing guest authors. They have been happily sharing their stories, advice and wisdom with us!
Denise Schreiber told
Holiday cheer and winter warmth await you at Mequoda Publishing Network with the help of the I Like Crochet December 2023 issue. ‘Tis the season to crochet and we have over a dozen projects for you! Enjoy all the the winter season has to offer while you brighten up your living space, craft cute and
In some places, the first snowfall of the season has already happened — and it’s not even officially winter yet! At Mequoda Publishing Network the holiday spirit is getting into full swing already, and we have plenty of projects for knitters of all experience levels. I Like Knitting is sharing with us 15 fabulous projects
Mequoda Publishing Network is delighted to celebrate spuds with Food Gardening Network. One of our favorite things about November is the way those delicious, earthy-sweet fall flavors start coming in. Each season brings its own special delights with magical gifts from the earth that not only nourish us, but also give us an exciting
In the world of email marketing, testing is king. The subject line is your first chance to get your subscribers to read your message. It may be the deciding factor between whether the email is opened, or moved immediately to the trash bin.
November is prime time for holiday preparation and fun, stylish wardrobe and accessory updates. At Mequoda Publishing Network we are all about gearing up for the holidays and creating something new. Here is a great chance to make something special for your home or a dazzling accessory to take to a holiday party. We have
At Mequoda Publishing Network we are happy to announce that the GreenPrints November 2023 issue is ready for you to access and read right now. This issue is full of joy, laughter, and inspiration. Start reading—and listening to—stories in this issue now. BONUS: GreenPrints founder Pat Stone has authored a story for this issue—check out
October swept in with downright chilly mornings, warm afternoon sun, and the crunch of falling leaves. The world is alive with color. We still have the green grass (although not quite as bright as mid-summer) but it is paired with the yellow, orange and red leaves that are on the trees and littering my yard.
At Mequoda Publishing Network we believe in continually growing our knowledge base. That knowledge can be about publishing, our favorite hobbies, or anything that piques your interest. GreenPrints is contributing to that with their special curated collections.
If you want to grow your knowledge about gardening science—you’ve come to the right place! With GreenPrints FREE Sampler,
Here at Mequoda Publishing Network we are a big fan of pets! That’s why the Food Gardening Network has developed a handy guide of 10 Things You Can Grow That Your Pet Will LOVE To Eat!
If your furry friends are anything like mine, they come running at the sound of the refrigerator door opening (or
I’d like to invite you on a journey of transformation. Imagine a world where your email newsletters not only reach your audience effectively but also deliver impressive results with every send. This world is real, and it’s one that my team and I have created and codified through the Mequoda Email Marketing System.
I’m Christy Page,
We are really enjoying fall here at Mequoda Publishing Network. Pumpkin patches and apple orchards are the places to be this time of year — when you’re not sewing, of course. Not to mention, Halloween’s just around the corner. It’s definitely time to make some fabulous fall projects! Here’s a peek inside the October Issue
October has been off to a busy start here at Mequoda Publishing Network and we have some great news! Your October 2023 issue of GreenPrints Magazine is ready to access, print, and read.
GreenPrints has gone completely green and is now digital only! The new-and-improved magazine includes two stories in the current issue that are also
What says October as much as pumpkins?! They seem to be everywhere you look. Eat them. Carve them. Use them for decorations. You can even store them to enjoy all winter in sweet and savory dishes like pies, soups, and muffins. There are so many ways to enjoy pumpkins, and we’re exploring dozens of them
Have you ever had an overabundance of tomatoes and just not sure what to do with them? Is that even a thing? At Food Gardening Network we have been giving a lot of thought to what type of tomatoes to plant each year based on their individual qualities.
Did you know that there are at least
I’m Christy Page, and I’m excited to introduce you to a unique opportunity to expand your reach and engage with an enthusiastic audience of over 1 million active gardeners, cooks, and crafters. As representatives of more than a million passionate DIY enthusiasts, we’ve already built five thriving communities, and we’d love to share your content
