Let us transform your organization into a digital publishing powerhouse – as we have for dozens of your colleagues and competitors already. Join us for the Internet Marketing Intensive!
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5 Ways to Increase Website Traffic to a Site
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Are You Letting Search Engine Copywriting Defeat or Discourage You?
Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to rework the leads in the articles our highly-educated writers were producing. These articles were written about the business side of the biopharma and device industries, and could by their very nature be rather dry, which was unfortunate because the leads were used as teasers to sell individual articles online. Keep Reading
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Unlikely Web Design Tools to Help Decrease your Website Jargon
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it’ll be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.
Far too many websites use labels and language that are better understood by the site’s sponsoring organization than by its audience. Keep Reading
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Email Marketing Tips: 10 Email Feedback Loop Lists
An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.
Whenever someone hits the “junk” button, they’re basically sending a complaint. Too many of these complaints will blacklist you from certain ISPs. Keep Reading
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If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.
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