Mequoda Systems: Digital Marketing Done Right
Mequoda Systems creates, operates and supports digital marketing systems for publishers selling magazine and newsletter subscriptions, memberships, clubs and events. These systems include Audience Development Portals, Digital Media Libraries and related Online Commerce Systems.
We currently market more than 100 premium information products for our client partners which include Prime Publishing, Cabot Heritage Corporation, AAA Northeast and Harvard University. Our Haven WordPress Customer Experience Management System, supported by Mequoda’s proprietary ACEM (Attract, Capture, Engage, Monetize) marketing methodology, offers publishers the industry’s most robust digital publishing and marketing capabilities.
To discover how we can help you grow your audience, revenue and profits, schedule a FREE 30-minute consultation with a member of our executive team.
Mequoda Systems Team
Chief Executive Officer
Don is Chief Executive Officer of Mequoda Systems and has served as a subscription and digital marketing advisor for virtually every major U.S. magazine and newsletter publisher during a decades-long career. Under Don’s leadership, Mequoda Systems has launched more than 300 complex digital marketing systems that include websites, email, social media, and fulfillment-integration functionality. Don is the author of numerous books on subscription marketing, technology, publishing, and journalism.
Chief Strategy Officer
Kim is Mequoda’s Chief Strategy Officer, and as an experienced marketing professional who has overseen strategic planning for many of Mequoda’s publishing partners, she has guided the development of more than 20 subscription and digital marketing systems. Kim and her team monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs. Kim’s focus on client content strategies is a natural extension of her journalism education and background.
Bill is Chief Copywriter and a publishing industry veteran with over 30 years of direct and subscription marketing expertise. With experience in consumer and business publishing ventures, Bill brings classic direct-marketing knowledge to Mequoda-powered technology in support of digital marketing systems for publishers. An accomplished and award-winning copywriter, Bill has recruited a six-member world-class copywriting team to assist with creating compelling, engaging, and successful content for Mequoda partners.
Chief Operating Officer
Nancy is Chief Operating Officer and as leader of our engineering team, has designed some of the most sophisticated digital publishing and marketing systems in the industry. Nancy and her team develop and deploy cutting-edge software and technology to drive success for complex systems—with a strong focus on optimal user experience, proven best practices, and system operator ease-of-use. Nancy also oversees research and development for Mequoda’s Haven Content Management System of more than 150 operating components, application protocol interfaces, and integration with third-party fulfillment systems.
Content Marketing Director
Eileen is Content Marketing Director and a seasoned, top-notch direct-marketing professional with a wealth of experience in planning and managing successful programs. Eileen’s breadth of marketing experience covers both consumer and business publishing—from U.S. News & World Report to Harvard Business Review—and marketing strategy and best practices. Eileen’s keen and timely data-analytics capabilities help Mequoda partners stay on top of current digital marketing trends to maximize revenue and profits.
Norann is Analytics Director. She and her team of analysts are responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for our publishing partners. In this capacity, she oversees and performs research, creates reports, analyzes results and helps drive traffic for our partners. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.