Mequoda Systems: Membership Marketing Made Easy
Mequoda Systems supports, builds and markets special interest websites in partnership with America’s top multiplatform content producers including magazine publishers, newsletter publishers and membership organizations such as Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation. Each website is driven by a powerful customer experience management system that integrates content, email and subscription management with the goal of maximizing audience size and profitability.
The Mequoda Systems Content Network (MSCN) includes more than 60 special interest media websites, serving more than seven million daily email subscribers. Each month, our network welcomes more than 40 million website visitors. From cooking and crochet to health and investing, each website provides high quality content designed to make each member’s life better. The network includes an abundance of free content optimized for search and social, and also includes more than 100 premium magazine, newsletter, membership and club products. Our methodology is designed to help consumers find accurate and free information online about topics of interest, and then lead them to premium membership products.
To discover how we can help you grow your audience, revenue and profits, schedule a FREE 30-minute consultation with a member of our executive team.
Mequoda Systems Team
Chief Executive Officer
Don is Chief Executive Officer of Mequoda Systems and has served as a subscription and digital marketing advisor for virtually every major U.S. magazine and newsletter publisher during a decades-long career. Under Don’s leadership, Mequoda Systems has launched more than 300 complex digital marketing systems that include websites, email, social media, and fulfillment-integration functionality. Don is the author of numerous books on subscription marketing, technology, publishing, and journalism.
Chief Strategy Officer
Kim is Mequoda’s Chief Strategy Officer, and as an experienced marketing professional who has overseen strategic planning for many of Mequoda’s publishing partners, she has guided the development of more than 20 subscription and digital marketing systems. Kim and her team monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs. Kim’s focus on client content strategies is a natural extension of her journalism education and background.
Bill is Chief Copywriter and a publishing industry veteran with over 30 years of direct and subscription marketing expertise. With experience in consumer and business publishing ventures, Bill brings classic direct-marketing knowledge to Mequoda-powered technology in support of digital marketing systems for publishers. An accomplished and award-winning copywriter, Bill has recruited a six-member world-class copywriting team to assist with creating compelling, engaging, and successful content for Mequoda partners.
Chief Operating Officer
Nancy is Chief Operating Officer and as leader of our engineering team, has designed some of the most sophisticated digital publishing and marketing systems in the industry. Nancy and her team develop and deploy cutting-edge software and technology to drive success for complex systems—with a strong focus on optimal user experience, proven best practices, and system operator ease-of-use. Nancy also oversees research and development for Mequoda’s Haven Content Management System of more than 150 operating components, application protocol interfaces, and integration with third-party fulfillment systems.
Content Marketing Director
Eileen is Content Marketing Director and a seasoned, top-notch direct-marketing professional with a wealth of experience in planning and managing successful programs. Eileen’s breadth of marketing experience covers both consumer and business publishing—from U.S. News & World Report to Harvard Business Review—and marketing strategy and best practices. Eileen’s keen and timely data-analytics capabilities help Mequoda partners stay on top of current digital marketing trends to maximize revenue and profits.
Norann is Analytics Director. She and her team of analysts are responsible for preparing and updating the Mequoda proprietary Audience Development Analytics Suite for our publishing partners. In this capacity, she oversees and performs research, creates reports, analyzes results and helps drive traffic for our partners. This makes Norann a master of data and analytics for dozens of business and consumer publishers, with an understanding of more comparable data than any single-company analyst. Norann holds a Google Analytics Individual Certification.