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Mequoda Services Team

Mequoda Executive Team & Team Leaders

Don Nicholas, Chief Executive Officer

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Don is Chief Executive Officer of Mequoda Systems and has served as a subscription marketing advisor for virtually every major U.S. magazine and newsletter publisher during a decades-long career. Under Don’s leadership, Mequoda Systems has launched more than 300 complex subscription publishing and membership marketing systems that include websites, email, social media, and fulfillment-integration functionality. Don is the author of numerous books on subscription marketing, technology, publishing, and journalism.

 

Kim Mateus, Chief Content Officer

Kim is Chief Content Officer and an experienced marketing professional who oversees strategic planning for all Mequoda partners, having guided the development of more than 20 subscription and membership marketing systems. Kim and her team maintain a robust best practices database of marketing techniques and business processes that helps power all Mequoda partner marketing programs. Kim’s focus on client content strategies is a natural extension of her journalism education and background.

 

Bill Dugan, Chief Copywriter

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Bill is Chief Copywriter and a publishing industry veteran with over 30 years of membership marketing expertise. With experience in consumer and business publishing ventures, Bill brings classic direct-marketing expertise to Mequoda-powered technology in support of membership marketing systems for publishers. An accomplished and award-winning copywriter, Bill has recruited a six-member world-class copywriting team to assist with creating compelling, engaging, and successful content for Mequoda partners.

 

Eileen Shea, Content Marketing Director

Eileen is Content Marketing Director and a seasoned, top-notch direct-marketing professional with a wealth of experience in planning and managing successful programs. Eileen’s breadth of marketing experience covers both consumer and business publishing—from U.S. News & World Report to Harvard Business Review—and marketing strategy and best practices. Eileen’s keen and timely data-analytics capabilities help Mequoda partners stay on top of current trends to maximize revenue and profits.

 

 

Nancy Horan, Chief Systems Officer

Nancy is Chief Systems Officer and an experienced manager and executive. Nancy and her team oversee the technology for Mequoda partner systems, with a strong focus on optimal user experience and system operator ease-of-use. Nancy also manages all research and development for Mequoda’s Haven Content Management System which supports more than 150 operating components, application protocol interfaces and integration with third-party fulfillment systems. Nancy is a Certified Scrum Master and a Professional Scrum Product Owner.

 

Laura Pittman, Chief Operating Officer

Laura serves as Chief Operating Officer and oversees accounting, financial forecasting, and business plan development for Mequoda’s partners. Laura is chief architect of the Mequoda Subscription Marketing Model and the Mequoda Audience Development Analytics Suite. Laura and her team create custom operating forecasts for Mequoda partners, to quantify and explore the impact of creating new—and expanding existing—subscription and membership marketing systems. Laura has served as a senior executive for Blue Dolphin Group and MagazineWeek.

9 Skill Sets You Can Access as a Mequoda Client

Because multiplatform publishing requires a much more diverse skill set than traditional publishing, outsourcing has become one of the keys to creating a leaner, meaner 21st century publishing machine. Grow your niche publishing prowess by outsourcing these critical skill sets to Mequoda’s team of experts.

Chief Strategy Officer
A vast majority of CEOs today will tell you that strategy is not their strong suit. And why should it be? The CSO of a media company is a master of multiple economic models. At Mequoda, a CSO understands the economics of print and digital magazines, print and digital books, online stores, and a variety of events from live webinars and workshops to conferences with thousands of attendees.

Not only do CSOs understand the economics of all these various media types – both free and paid – they also know how to leverage content across all these platforms in the most efficient manner possible. Work with Mequoda and get access to a CSO that is expert in media economics, content marketing and organizational management.

Research Team
Mequoda’s research arm is what drives our business. Our entire strategy is the result of our research, and our software is derivative of that research.

Having a team to maintain and monitor all the evolving best practices and marketing policies for your digital publishing and marketing system is the key to running an efficient and profitable business. Mequoda’s research team members are documentation specialists and instructors whose job it is to make sure our team and yours have access to relevant and consistent industry updates.

Chief Analytics Officer
Rarely does a niche publisher have the luxury of a dedicated analytics executive that brings both scope and depth on a myriad of analytics. A good outsourced CAO can see patterns in your data that an overworked on-staff marketing executive might miss. Plus, at Mequoda, this officer has access to data across dozens and dozens of similar media organizations.

We have a set of metrics around our ACEM strategy – Attract, Convert, Engage, Monetize – and our analysts are able to quote industry benchmarks in those 4 key areas. They know what the metrics are supposed to be and when performance takes a dip, they can identify the root causes and suggest actions to lift those specific key metrics.

Analytics Team
Working with your CAO is an Analytics Team, comprised of hard-working data analysts who plow through lots of data, often from multiple sources, in a small amount of time. What might take an experienced and dedicated analyst 10-12 hours to crunch would take the average marketer 20 hours or more to complete. Get unlimited access to these knowledgable data analysts when you become a Mequoda publishing partner.

Chief Technology Officer
CTOs have had to rapidly adapt technologically to the rise of tablet usage, responsive website design and marketing automation. An effective media company CTO understands how these technologies change the paradigm on which a publisher operates. CTOs must always have one foot in the present and one in the future, understanding how all existing technologies, from web to app to analytics, to customer service and content marketing, span and intercept to create an integrated CXMS (customer experience management system).

Outsourcing your CTO function to Mequoda gives you the benefit of all of the above, plus you’re working with a partner who is exclusive to your industry. This enables Mequoda to build a system that is easy to use and interfaces well with your product offerings and overall niche publishing business model.

UX Team
Your CTO’s User Experience Team is tasked with understanding all the functionality that a system provides and coding it so that minimum interaction is required. Their goal is to make the interfaces on both the front end (for customers) and the back end (for operators) simple and intuitive.

A multiplatform publisher should aim for a website that has task completion rates in the mid to high 90s, meaning 9.5 to 9.9 out of every 10 visitors on your site can find what they are looking for, both in products and content. UX engineers focus on building things that look the way users think they should look and function the way users think they should function. Outsourcing this to a team who understands your economic goals helps the system they design deliver those goals.

Content Team
The process of Internet marketing stretches traditional content producers to go beyond what they’ve known in the past. Having access to a team of professional journalists who, in addition to understanding good journalism, market psychology and economic behavior, also have SEO copywriting, social media optimization and advanced multimedia like video in their arsenal of skills. This skill set is key to succeeding in 21st century multiplatform publishing.

Partner with Mequoda to mentor, train and coach your internal content producers to create powerful content across multiple formats in multiple channels and master modern-day publishing.

Engineering Team
The goal of the CTO’s engineering team is to be unseen, unheard and unnoticed. The only time you should notice a systems delivery specialist, or a systems engineer is when something failed to work the way it should. These folks are the unsung heroes of a modern automated system. They ensure that all systems maintain a 99.999% uptime, that every transition is recorded and every email is delivered.

Client Success Group Leader

Under the CTO is your Client Success Group Leader. They are your single point of contact, responsible for implementing the strategy, interpreting the analytics and overseeing the technology. They are the quarterback for the entire Haven Nexus CXMS. The CXMS is a fully integrated database of your content, customers and business rules. System directors are efficiency experts and above all others, understand how to manage a complex system where these three databases interact in a way that your customer expects, and the operator spends minimal time executing.

The Client Success Group Leader understands the economics of your business and makes sure the rules that govern the interaction of all three databases operate accordingly and efficiently.

Schedule a call today to learn more about getting access to Mequoda’s team of digital publishing and marketing professionals.