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Audience Development Strategy

A Tool for Facebook Users Who Want a Visual Impact

From the beginning, Facebook has had a focus on visual components. Much of the original work on the social network was about showing pictures of individuals.

This concept has continuously grown. Users browse through the images of their friends and family members, or they search the network to put a name with a face.

From the beginning, Facebook has had a focus on visual components. Much of the original work on the social network was about showing pictures of individuals.

This concept has continuously grown. Users browse through the images of their friends and family members, or they search the network to put a name with a face.

A recent article on Mashable points out the value of images on Facebook. I took a closer look to see exactly how visual components affect content on Facebook.

First off, posts with photos albums generated 180% more engagement than average posts. Posts with a single picture received 120% more engagement than average posts, and posts with video were 100% more engaging than average posts.

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Advertisements with close-up images, utilizing a single color, received more likes, comments and shares than other formats.

Publishers on WordPress can harness the power of visual components with the help of Facebook Walleria. This app can be set up to pull visual content from photo albums into your website. Any additions to the albums can be pulled onto your site in real-time.

Facebook Walleria has options for customizing feeds for your wall, albums, photos, and events, all offering stylish designs.

Take a look at Facebook Walleria if you are seeking a Facebook plug-in for your WordPress website.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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