While bringing your company onto Facebook, what was the biggest problem you experienced? As digital publishers, it would be hard to imagine that creating share-worthy content was the hardest part.
For many, the new level of transparency was difficult because it was a very new concept to them. They weren’t familiar with the expectation to be increasingly social, and they didn’t know what should be shown to their audience, and what shouldn’t.
While some companies blindly amp up their Facebook programs, others are looking for areas of focus that have yielded positive results. While doing this, they are getting comfortable with the idea of more transparency.
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One area of focus is managing Facebook photo albums. It’s clear that posts with visual content get clicked on more frequently than posts without it, so choosing the right images to share, and the associated privacy permissions is important.
Our Facebook for Online Editors Master Class has a full lesson dedicated to managing Facebook photo albums. One tip that I can give is to begin by creating one album that introduces your audience members to your staff. Share this album and get your staff members to share a few words about the pictures.
If you want to learn more about managing Facebook photo albums, you will need to take our 12-lesson, one-on-one Facebook for Online Editors Master Class, which is offered through WebEx and customized to your schedule. Contact Kim Mateus via email or by phone at (866) 713-1005 or (401) 396-5354 for more information.
