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Audience Development Strategy Digital Publishing Trends Multiplatform Publishing Strategy

CDW’s Apple Newsstand App for Customer Magazines

Computer and electronics company CDW has launched an Apple Newsstand app for its consumer magazines, Talking New Media reports. Of CDW’s four magazines – BizTech, FedTech, StateTech, and EdTech – only BizTech (the newest title) is currently available through the app.

via Talking New Media
via Talking New Media

Computer and electronics company CDW has launched an Apple Newsstand app for its consumer magazines, Talking New Media reports.

Of CDW’s four magazines – BizTech, FedTech, StateTech, and EdTech – only BizTech (the newest title) is currently available through the app.

According to Talking New Media, the “simple, native digital magazine” features single-page layouts, scrolling text boxes, proportional fonts, and more.

“I think it works just fine, and would be a good model for B2B publishers who want to produce a native tablet edition, but don’t want their art directors coming up with completely new designs, or spending as much time producing the Apple Newsstand version as they do on their print editions,” D.B. Hebbard writes.

“The digital edition of BizTech also has a few interactive features that show off how a digital magazine can convey information more effectively than print such as the animation for ‘6 Ways That Digital Dictation Pays Off.’ These types of animated features are easily created for the web.”

To read more about CDW’s Apple Newsstand app for its customer magazines, visit Talking New Media.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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