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Audience Development Strategy

Learn How to Increase Open Rates and Response Rates

Our Free 10 Email Newsletter Design Best Practices white paper will teach you how

Download your free digital copy of 10 Email Newsletter Design Best Practices now

An impressive email newsletter will help you retain community members while keeping the door open for product sales.

To do this, we have outlined 10 best practices and 40 additional tips

Our Free 10 Email Newsletter Design Best Practices white paper will teach you how

Download your free digital copy of 10 Email Newsletter Design Best Practices now

An impressive email newsletter will help you retain community members while keeping the door open for product sales.

To do this, we have outlined 10 best practices and 40 additional tips for email newsletter design that will help you increase open rates, stay in contact with community members and increase email response rates.

These email newsletter design best practices have been compiled through extensive research on the strategies used by successful online publishers. This free report will show you how to score your own email newsletter and includes examples from nine different email newsletters.

In our 10 Email Newsletter Design Best Practices free report you will get definitive information on these topics:

-Email Newsletter Design Best Practice #1: Delivery – Make sure your email gets delivered to the recipient’s inbox or it’s unlikely that it will get read.

-Email Newsletter Design Best Practice #2: From Line – Create from lines that are quickly recognized by the recipient.

-Email Newsletter Design Best Practice #3: Subject Line – A subject line needs to be engaging, benefit oriented and truthful.

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-Email Newsletter Design Best Practice #4: Preview Pane – Engage your audience by previewing the content in your email newsletter.

-Email Newsletter Design Best Practice #5: First Screen – Draw your readers in with an intriguing opening paragraph.

-Email Newsletter Design Best Practice #6: Look and Feel – Create engagement with a design that captivates your readers.

-Email Newsletter Design Best Practice #7: Content and Tools of Engagement – Benefit-oriented content and two-way communication will keep readers interested.

-Email Newsletter Design Best Practice #8: Business Goals – Reflect and support for your business goals should be communicated in your email newsletter.

-Email Newsletter Design Best Practice #9: Footer – Readers have come to expect specific information on the footer of email newsletters.

-Email Newsletter Design Best Practice #10: Other – This section discusses two additional components of a successful email newsletter.

Begin creating more successful email newsletters with our free 10 Email Newsletter Design Best Practices: Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices.

As always, feel free to pass this link on to colleagues that can benefit from our free report.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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