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Audience Development Strategy

Mastering the Facebook Marketing System

Facebook’s growth is one major reason editors and content marketers have turned to the social media platform. With over 800 million members, where else could you find such a large community prepared to share content of interest with their contacts?

However, some editors and content marketers have not quite figured out an appropriate strategy for building

Facebook’s growth is one major reason editors and content marketers have turned to the social media platform. With over 800 million members, where else could you find such a large community prepared to share content of interest with their contacts?

However, some editors and content marketers have not quite figured out an appropriate strategy for building and maintaining an audience with the popular social media platform.

In an effort to train publishers, editors and content marketers, we now offer a Facebook for Editors Master Class, which is a 12-lesson one-on-one training program for editors and online marketers specific to Facebook.

Although customizable, this program guides you through the set up of your Facebook program, best practices for optimizing your content and the metrics of your activities. You will discover how to manage comments and interaction, writing posts, setting up contributors and the ins and outs of marketing with ads. Overall, you will learn how to build a fanbase through calculated communication.

A detailed and personalized Facebook program is the difference between simply being on Facebook and being successful in your Facebook marketing program. For more information on participating in the Facebook for Editors Master Class, please contact Kim Mateus via email or by phone at 401-293-0401.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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