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Audience Development Strategy Digital Publishing Trends Multiplatform Publishing Strategy

Niuzly’s New Content Monetization Model

A new publishing platform is bringing with it a new way to monetize content.
According to Journalism.co.uk, Niuzly is allowing contributors to charge individual readers directly to read their work.

via Journalism.co.uk
via Journalism.co.uk

A new publishing platform is bringing with it a new way to monetize content.

According to Journalism.co.uk, Niuzly is allowing contributors to charge individual readers directly to read their work.

“The first thing you can do is publish to the audience, because who knows you as a writer? Your friends, your family. People have hundreds of thousands of followers on Twitter and Facebook. Does it not make sense to publish to the audience first? Those are the ones that want to hear from you,” Niuzly’s Paul Dinulescu told Journalism.co.uk. “The biggest goal is to educate readers everywhere that it takes money, it takes time, it takes effort to produce content and if those people don’t get paid they will stop doing it.”

The articles are priced inexpensively – at five, 10, 20, or 30 cents – with the writers themselves setting the amount. Readers have access to the first paragraph, and then, if they opt to read on, remit through PayPal.

To read more about Niuzly’s article micropayments, visit Journalism.co.uk.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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