NutritionAction.com Testing B2C Webinars

Nutrition Action will present its Secrets of the Healthy Cook webinar on Thursday, June 26, at 2pm. But unlike most webinars, this one is meant for consumers, as opposed to businesses.

Post author By Amanda MacArthur
Post date June 24, 2014
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Screen Shot 2014-06-23 at 5.09.21 PM NutritionAction.com will present its Secrets of the Healthy Cook webinar on Thursday, June 26, at 2pm. But unlike most webinars, this one is meant for consumers, as opposed to businesses.

The program, which will feature the publication’s Kate Sherwood, is a one-hour live event focusing on preparing healthier fare. The $19.95 registration fee will also include a digital recipe booklet, announced Director of Online Publishing Nat Parsons. In addition, NutritionAction.com will provide an archival recording for those who can’t join the webinar during the scheduled time.

We’re excited about this twist on live events from Nutrition Action, a Mequoda member. This unique B2C approach with the Secrets of the Healthy Cook webinar instead of the customary B2B webinar shows confidence in their strong content and represents a great opportunity to grow their audience.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.