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Audience Development Strategy

Senior Director of Deliverability Added to the Mequoda Summit

Learn email deliverability from an expert on the topic

Learn email deliverability from an expert on the topic

We have added a specialist to the advanced roundtable session Managing Your Online Reputation at the Mequoda Summit. This session will take place on Wednesday, April 7th from 4-5:30 pm. The information found in this session will assist in the way you approach email marketing.

Nathan Murphy, the Senior Director of Deliverability for WhatCounts, will be our guest speaker for this session. Nathan joined WhatCounts after nearly six years as the Email Delivery Manager for Classmates.com. Prior to working at Classmates.com, he worked on an email team within Bank of America’s marketing department.

As the Senior Director of Deliverability, he leads WhatCounts Delivery Team, which is responsible for helping clients achieve optimal inbox rates for email marketing while also advising them on sender best practices.

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What Nathan will be discussing

Nathan will talk about a number of important topics including:

  • What’s changing in email deliverability and reputation management
  • How email marketers can discover what their reputation is
  • Why email reputation matters for email marketing
  • How to improve upon one’s email reputation
  • How email reputation affects marketers

Attend our Managing Your Online Reputation to learn email deliverability wisdom from Nathan. With an expert so active in the process, we are extremely excited for this session. We hope you are too.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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