Steven Kotok on TheWeek.com’s Record-Setting Traffic

TheWeek.com is shattering traffic numbers. According to comScore, the site drew 7.7 million unique visitors in May. For its part, Google actually registered 10 million uniques. The success has come largely from a two-pronged approach.

Post author By Amanda MacArthur
Post date July 21, 2014
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TheWeek.com is shattering traffic numbers. According to comScore, the site drew 7.7 million unique visitors in May. For its part, Google actually registered 10 million uniques.

The success has come largely from a two-pronged approach.

“On the one prong, we just went on a hiring spree and really wanted to hire the best, young opinion writers in the country. People we love to read and also, people with more ability on social media. Most of these people were brought on full-time; a couple have permanent freelance arrangements,” CEO Steven Kotok told FishbowlNY.

“For the meatiest topics, we take deep dives with these opinion writers that we’ve hired,” Kotko explains. “For everything else, we address it with Speed Reads. This is really the social and mobile [component] for us. We do about 60 Speed Reads per day.”

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Tags ad, comScore, fishbowlny, media, online publishing, open source software, social media, steven kotok, text ad, theweek.com

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.