Ten steps to turning editors into digital brand evangelists
There’s no denying that every company needs a social media strategy, a company-wide policy and at least one person at the helm of actually executing all of the aforementioned items. What’s great about publishing, is that you have a workforce of editors under your belt who already know how to pack a punch with words, write great headlines and are pretty unlikely to make a public typo.
It’s how to transform these modern editors into enthusiastic social media buffs that can be sort like pulling teeth. If you’re ready to start inspiring your staff to stand tall as the digital face of your brand, then keep paying attention.
Twitter, Facebook, Google+ and every other social network follows the strategies, they’re just sort of redundant in how you use them. As a business, your strategy is to turn your editors into brand evangelists.
During our custom online Twitter for Editors training program, we will show you how to write better tweets, converse with followers in a more meaningful way and track your time to make sure it’s being well spent. We’ll begin with the most important elements of a successful social media policy and go on to display the 10 habits of highly successful publisher Twitter accounts.
If you’d like to train your staff on the best practices in social media, or would like to schedule a WebEx that addresses questions specific to your online publishing company, please contact Kim Mateus, via email or phone (401) 293-0401.
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