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‘The Baffler’ Takes On Digital Publishing

The Baffler, a non-profit magazine published by MIT Press that covers art and criticism, has taken to digital after existing solely as a print publication for many years.

via The Baffler
via The Baffler

The Baffler, a non-profit magazine published by MIT Press that covers art and criticism, has taken to digital after existing solely as a print publication for many years.

The new website, which runs on the WordPress platform, also utilizes the digital publishing platform Issuu, which allows uses to flip through website content as if it were a magazine.

Think the new website will be a hit with fans and newcomers alike? Since John Summers, editor-in-chief of The Baffler, decided to offer all of the brand’s archives for free on the website, it seems that interest can be easily found with The Baffler.

Offering up over two dozens issues for free — consisting of over 1.3 million words in total — could mean a much larger audience for the magazine.

As for new content, there is a metered paywall where “non-subscribers can read five free articles before it kicks in,” reports Nieman Journalism Lab.

Read more about The Baffler’s new website and digital publishing initiatives at Nieman Journalism Lab.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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