A recap of informative pieces on digital magazine publishing
Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to create this venture, are leveraging this new app.
Next Issue Media released an “all-you-can-read” app that gives users the opportunity to consume all the digital magazine content they want for $9.99 per month. Next Issue Media is the creation of five major global publishing houses, including Conde Nast, Meredith, Hearst, News Corp., and Time.
Meredith Corporation increased the rate base for EatingWell magazine from 500,000 to 600,000. This change will be in effective as of the September/October 2012 issue. The magazine’s website, eatingwell.com, is experiencing significant growth from last year, as it currently boasts four million unique visitors per month.
This news show success for publishers with popular markets, and highlights an increase in online activity surrounding the publication.
Finally, an article from the Association of Online Publishers (AOP) 2012 Census shared a few interesting insights:
-86% of publishers expect to launch new products within their marketers this year.
-35% of publishers expect to launch products in new markets this year.
-72% of publishers either plan to, or currently engage in partnerships with other publishers.
Partnerships between digital magazine publishers appear to be an emerging trend within the digital magazine publishing. The option does afford more content, and a higher price point, which is sure to entice publishers.