How Digital Publishers Can Utilize Coupons

With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.

Post author By Amanda MacArthur
Post date November 17, 2014
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With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.

An article from eMarketer shares how US adults use digital coupons, and the numbers are growing. “eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers.”

Do you know which is better for digital coupon usage, tablets or smartphones? According to the article, “This year, 53.0% of the tablet consumer base will use a tablet for coupon redemption, compared to 40.0% of the US smartphone audience who will do so via smartphone.”

Will you be offering digital coupons this year?

[text_ad]

Tags ad, digital publishers, online publishing, open source software, publishers, tablet, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.