Mobile App Users: In App Time Increases

With the popularity of mobile, it’s not surprising that TechCrunch is reporting that time spent in app has increased. This data comes from Localytics, and according to the article, “the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest increases.”

Post author By Amanda MacArthur
Post date September 18, 2014
No Comments on Mobile App Users: In App Time Increases

Localytics’ data is pretty robust, including 28,000 applications that were installed over 1.5 billion devices.

Some additional data of interest from the report includes app openings per month and session lengths. “Users are opening up an app on average 11.5 times per month, up from 9.4 a year ago, while app session lengths remain constant at 5.7 minutes.”

It seems that app users aren’t necessarily buying every new app that they see, but they are spending time with the apps they own and enjoy.

[text_ad]

Tags ad, online publishing, open source software, techcrunch, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.