Sports Illustrated Gets Busy with Digital Video

Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to the Internet, and digital publishers are turning towards that personal aspect to share content.

Post author By Amanda MacArthur
Post date September 10, 2014
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Most recently, Sports Illustrated has introduced “SI Wire,” which, according to Ad Age, is “an editorial franchise that aims to produce dozens of 30-60 second video dispatches each day.

Better yet, this video content is focused on breaking news. If big news hits the airwaves, the three TV broadcasters SI hired for this project will work to provide quick video content on the news. As the news evolves, the story can be shared with the help of video.

Pre-roll ads from John Hancock, the financial services firm, will air before each video.

Read about Sports Illustrated’s new video franchise at Ad Age.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.