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Digital Magazine Publishing

Tracking the Health of Digital Content Products

Using plug-ins to help increase data tracking

Envision this scenario: You recently turned evergreen content into digital products; some are purely text-based and a few are special editions that include brief videos related to the content.

In creating these products you decided to build about the marketing efforts so you work on building keyword clusters even

Using plug-ins to help increase data tracking

Envision this scenario: You recently turned evergreen content into digital products; some are purely text-based and a few are special editions that include brief videos related to the content.

In creating these products, you decide to build up the marketing efforts, so you work on building even larger keyword clusters.

Now, you have great digital magazine products and you want to be able to track the keyword usage through WordPress. Instead of manually adding all of your new keywords, you can use the Mequoda Keyword Autotagger to make the project easier and more efficient.

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The Mequoda Keyword Autotagger for WordPress includes an administrative interface allowing operators to upload a CSV file of keywords and associated definitions.

The system will then automatically assign tags to appropriate posts based on the specific content. If Glossary and/or Tag pages exist, they will be automatically generated with associated definitions.

This plug-in helps create and align a massive group of keyword phrases efficiently. As the Mequoda Keyword Autotagger is only for consulting clients, contact Kim Mateus via email for information on obtaining our services. Clients receive implementation, testing, bug fixes, business process training and system training on this custom WordPress plug-in.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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