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Multiplatform Publishing Strategy

Are You Considering Expansion in 2012?

Do you want your business to grow? Do you feel the market can allow for this to happen?

Before venturing into new territories, publishers need to have a game plan. For instance, if an online publisher wants to create physical products, they need to understand their market and competition. Similarly, legacy publishers need to have a

Do you want your business to grow? Do you feel the market can allow for this to happen?

Before venturing into new territories, publishers need to have a game plan. For instance, if an online publisher wants to create physical products, they need to understand their market and competition. Similarly, legacy publishers need to have a thorough grasp of the realities that exist in the digital publishing environment to have success.

If you are considering expanding to an area of business you aren’t familiar with, a business plan is crucial to understanding your potential for success.

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Jumpstarting legacy businesses with a strong digital foundation should be the first area to address in 2012. As the Internet grows and becomes more social, this universal medium becomes increasingly valuable.

Our business plan development services help you identify key assumptions in your market and provide you with potential email, search, direct and referring traffic numbers for the next five years. Operational costs, building costs and possible revenue are also determined.

For more information on our business plan and online strategy model services, contact Kim Mateus via email or by phone at 401-293-0401.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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