Bauer Media U.S. has created a new division that focuses intently on digital publishing assets, reports MediaPost.
The new division, being called Bauer Xcel Media, is headed by present Christian Baesler. He has a staff of 24 employees with a variety of skill sets, “editorial, technology, design, marketing and product management.”
Bauer Media U.S.’s major launches include multiple web properties for the teen audience and lifestyle titles.
According to Bauer, traffic is up significantly, as the total traffic to the teen sites tripled to 4.5 million monthly uniques. InTouchWeekly.com experienced a sixfold increase in website traffic, and LifeandStylemag.com say nearly a tenfold increase, bringing their total traffic to 5.3 million.
The MediaPost article states, “Overall traffic to the company’s Web properties has jumped around 350% to 15.6 million unique visitors per month.”
Read more about Bauer Media U.S.’s digital publishing initiative at MediaPost.
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