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The Best Digital Ad Display Sizes

It’s important to know how display ads perform if you develop them for your digital marketing presence. Which size is the best for desktop users, and which is the best for mobile users? A new article from eMarketer touches on this topic.

Post author By Amanda MacArthur
Post date December 9, 2014
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The data eMarketer is reporting on comes from Moat Analytics. Here’s what’s being said about display ads for desktops. “The research represents impressions measured by Moat and found that 970×250 ads, including in-browser banners, rich media and IAB Rising Star units, had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.”

On mobile, screen wide display ads were at the top for mobile as well, “with in-view rate for 320×50 placements coming in at 64.6%—nearly 18 percentage points above average.”

Learn more about popular digital display ad sizes and effectiveness at eMarketer.

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Tags ad, analytics, display ad, iab, media, online publishing, open source software, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.