Digital Publishing Trends Multiplatform Publishing Strategy

Branded Media Finding Mobile Success

Data released this month by Sharethrough shows that 29% of spending on mobile is for sponsored editorial content via native, in-feed ads, and engagement is up to 2.2%, eMarketer reports.

Post author By Amanda MacArthur
Post date June 26, 2014
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Data released this month by Sharethrough shows that 29% of spending on mobile is for sponsored editorial content on professional publisher sites via native, in-feed ads, and engagement is up to 2.2%, eMarketer reports.

These are both encouraging signs for branded editorial.

“In August 2013, Sharethrough found that nearly all U.S. digital advertising professionals thought that native mobile ads overall were very or somewhat effective for branding campaigns, and the channel is likely to see increased spending in the coming years,” eMarketer writes.

“According to data released in September 2013 by Interactive Advertising Bureau and Ovum, 74% of U.S. mobile marketers said mobile native advertising was an important or very important mobile ad development.”

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Tags ad, advertising, content, digital advertising, interactive advertising bureau, mobile ad, native advertising, online publishing, open source software, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.