Can Magazine Memberships Pull In More Revenue?

Ricardo Bilton from Digiday has a new article about membership models for magazines. Ricardo writes, “In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams, publishers are increasingly building out tertiary businesses like brand content studios and research products.

Post author By Amanda MacArthur
Post date April 1, 2014
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Ricardo Bilton from Digiday has a new article about membership models for magazines.

Bilton writes, “In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams, publishers are increasingly building out tertiary businesses like brand content studios and research products. But at a handful of niche outlets, publishers are experimenting with something more akin to the public radio model: more inclusive membership experiences for its most-avid readers.”

Using the National Journal as an example, NJ now makes upwards of 60% of its revenue from subscriber-based memberships. It’s a predictable revenue source.

This is a fascinating article, and Bilton does a great of breaking down several magazine memberships.

Read Bilton’s article here.

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Tags ad, content, magazine, Magazine Memberships, magazines, online publishing, open source software, publishers, text ad, the national journal

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.