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Multiplatform Publishing Strategy

Companies Help Digital Publishing Evolve

Adobe and Omniture bring a Digital Publishing Platform

The digital age can be more easily embraced with the help of Adobe Creative Suite 5 and the new publishing opportunities it offers.

For those looking to design, produce and distribute multimedia content to an audience, be it niche or incredibly broad, the Digital Publishing Platform is allowing publishers

Adobe and Omniture bring a Digital Publishing Platform

The digital age can be more easily embraced with the help of Adobe Creative Suite 5 and the new publishing opportunities it offers.

For those looking to design, produce and distribute multimedia content to an audience, be it niche or incredibly broad, the Digital Publishing Platform is allowing publishers and advertisers to bring digital content to their audiences in the preferred methods for them to consume it.

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According to the article, this platform allows for content to be created for an array of devices, from smartphones to tablets and e-readers – basically any mobile device that is popular today.

Adobe is bringing the power to the publishing by giving them a cost-efficient manner to create the content their audience desires. This platform has components specifically for magazine publishers, book publishers, newspaper publishers and retail catalog publishers.

Read more on the Digital Publishing Platform from Adobe.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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