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Condé Nast Entertainment Lauches Allure YouTube Channel

Alexandra Steigrad writes, “The YouTube channel is an updated take on Allure’s content, which will now include four series, titled “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant.” “Beauty Basics” is a 10-episode instructional channel, while “Cassandra” is a 12-episode show in which online star Cassandra Bankson makes home visits to viewers and gives them

Post author By Amanda MacArthur
Post date April 2, 2014
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Women’s Wear Daily is reporting that Condé Nast Entertainment has launched Allure’s YouTube Channel.

It looks like Allure wants to capitalize on the beauty video phenomenon.

Tags alexandra steigrad, content, online publishing, open source software, video

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.