Condé Nast has partnered with GroupM for digital advertising, reports Folio. The deal, according to the article from Folio, “guarantees 100 percent viewability of digital display and video ads across Condé’s brand sites and video channels.”
This partnership comes as research has shown that digital advertisements aren’t always reaching the intended audiences. In fact, a comScore report from 2013 stated that 54 percent of digital ads didn’t reach proper audiences.
After recognizing that many digital advertisements weren’t reaching the intended audiences, the industry and advertisers started showing a stronger expectation for better standards. The partnership between Condé Nast and GroupM is certainly a demonstration of this expectation.
According to the article, “The deal includes Condé Nast’s network of 20 websites, 14 branded video channels and the dedicated video platform The Scene. It covers all devices and includes ads sold programmatically and direct.”
Read more about this partnership at Folio.
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