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Multiplatform Publishing Strategy

Content Marketing Strategy – Same Goal, Different Route

We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content marketing. And it’s here to stay.

The process of content marketing differs slightly from other traditional marketing tactics. How? Not with ‘in your

Content Marketing: you’ve got questions, we’ve got answers

We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content marketing. And it’s here to stay.

The process of content marketing differs slightly from other traditional marketing tactics. How? It does not use ‘in your face sales pitches’. Instead it promotes, by creating valuable content that attracts and engages your target audience. The goal is still the same – to drive the customer to action, which can involve the purchasing of  your products, services or memberships.

Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.

Content Marketing FAQ’s

What is content marketing?

According to Wikipedia, “content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.”

Is content marketing a fad?

No, the concept behind content marketing has been around a long time. People long for reliable answers from reputable companies. The Internet is now the vehicle that allows people to find “expert answers” in less time, but you still have to prove to them you are an expert in your niche.

Is content marketing only about giving away free content?

Yes, the foundation of any content marketing strategy is: to get customers you must give away free content. Which is something Mequoda has been teaching for years.

How will content marketing help my company increase revenue?

Your content marketing strategy should provide relevant, compelling, and frequently updated information to your target audience. If you continue to deliver valuable content that benefits your customers, customers will reward you with their business and their loyalty. This will improve website traffic and landing page conversion rates which increases revenue.

By Michelle L. Rodriguez

As Mequoda's Research Editor, Michelle authors articles and columns for Mequoda Daily. Her column series "Blogging for Profit" includes profiles of successful bloggers and highlights their reasons for blogging and how it generates revenue. This series of interviews has culminated with a special report titled Blogging for Profit.

Michelle is also researching books written in the last five years referencing online publishing strategy, landing page templates, social media strategy, internet marketing, etc. The goal is to impart tidbits of insight from each author's ideas.

Prior to joining Mequoda Group, Michelle owned Another 9 Months, a resale maternity clothing store in Sacramento, CA. After implementing tips from the Mequoda Daily Newsletter, business improved. As a small business owner, she quickly realized the importance of developing a good internet marketing strategy. Starting with designing an appealing and user friendly website. In particular, her business benefited from Mequoda's numerous SEO and landing page layout suggestions. Internet referrals went from 25% to 40% in less than one year. After generating a regular email newsletter campaign, which included pregnancy tips, sales promotions, new business affiliates and printable coupons, there was a 20% increase in customer referrals. Also, customers were shopping more frequently. After having a baby in 2008, Michelle decided to sell Another 9 Months and work from home.

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