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Delta’s Sky Magazine Gets a Redesign

Skift is reporting that Delta’s Sky magazine is getting a redesign. Samantha Shankman writes, “It’s the first time that the content and format of the magazine have been reworked since the airline started working with its content publisher MSP Communications five years ago.”

Post author By Amanda MacArthur
Post date April 3, 2014
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Skift is reporting that Delta’s Sky magazine is getting a redesign. Samantha Shankman writes, “It’s the first time that the content and format of the magazine have been reworked since the airline started working with its content publisher MSP Communications five years ago.”

With the new redesign, Sky hopes to turn the magazine into a resource for travelers. Shankman adds, “the magazine is also introducing new features meant to cater to today’s travelers that are often doing business and having fun on the same trip.”

“The team is currently working on a content management system that would allow readers to easily find everything the magazine has published about a place online.”

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Tags ad, content, content management, Content Management System, magazine, online publishing, open source software, skift, Sky Magazine, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.