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Multiplatform Publishing Strategy

Digital Native Survey – News Consumption Habits [Video]

This clip from our Digital Native Survey incorporates answers to two questions about consuming information and communicating. The first question is: “How do you get your news the most?”

It’s interesting to see how many Digital Natives turn to the Internet for their news, instead of watching it on TV. According to the results, it seems

This clip from our Digital Native Survey incorporates answers to two questions about consuming information and communicating. The first question is: “How do you get your news the most?”

It’s interesting to see how many Digital Natives turn to the Internet for their news, instead of watching it on TV. According to the results, it seems that apps are a popular destination with Digital Natives for consuming news as well.

The next question addressed is: “How do you prefer to communicate with your friends?”

The technology used to communicate with friends is relevant to online business owners because that communication may involve informing friends of content or products they are fond of.

It’s also interesting to see how Digital Natives communicate with friends due to urgency of the information and the amount of friends they are trying to communicate with.

Watch this clip from our full-length Digital Native Survey to get a better understanding on how Digital Natives consume news and communicate with their friends.

If you have questions or comments on the habits of Digital Natives, please enter your content in the comments below. Stay tuned to the Mequoda Daily for more clips from our Digital Native Survey, including the complete video.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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