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Multiplatform Publishing Strategy

Digital Product Development

Turning traditional print media into multimedia products

Traditional print publishers often have massive archives of content from back issues at their disposal. It would be a shame to let this content get filed away; instead, it can be used to enter the digital landscape or add more to your current arsenal of digital products.

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Turning traditional print media into multimedia products

Traditional print publishers often have massive archives of content from back issues at their disposal. It would be a shame to let this content get filed away; instead, it can be used to enter the digital landscape or add more to your current arsenal of digital products.

What is the best format for your content? Does your audience prefer video or audio content? How will you be able to market these digital products and what type of price point is appropriate? These are a few of the questions you will need to ask yourself before working on the project of turning your print products into digital products.

Digital products can be leveraged through websites, e-readers, tablets and other mobile devices. They will enhance your website and your brand in general.

If you need help determining how to turn your print archives into premium digital content, contact Kim Mateus via email or by phone at 401-293-0401 for consulting options.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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