Digital publishers are always looking for the best ways to utilize revenue streams. In the realm of digital advertising, many are starting to turn towards time-based metrics.
Digiday reports on this trend. “A small number of publishers have been getting attention for the idea of selling based on time readers spend on their sites rather than clicks, as a way of reversing the downward pressure on ad rates.”
The time audience members spend on digital content is certainly an important metric as it points out the level of engagement with content. According to the article, the types of data being shared for time-based metrics include:
- Average time spent per visit
- Time spent per visit per user
- Average time spent on page
- Average time an ad was in view
Will metric-based advertising continue to grow in use with digital publishers and advertisers? Share your thoughts with us.
Read more on time-based metrics at Digiday.
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