Multiplatform publishing utilizes as many avenues for interaction that make sense. Now, text messaging is getting into the mix, reports Ad Age.
According to the article, Boku, a mobile payments company, is working with IPC Media to offer magazine subscriptions through text messaging.
Let’s take a look at how this process is going to work:
“Print ads direct would-be subscribers to text a code to a number. They receive a confirmation text in response, directing them to a registration page on a mobile website. The subscription is then charged to the person’s phone bill, or deducted from a prepaid balance.”
In this case, IPC Media will be collecting the data that is received through the process, including name, address and email address.
Of course, with any third-party vendor, publishers will need to share part of the revenue generated through Boku. The specifics on how much weren’t disclosed in the article.
Read more about Boku bringing text message subscriptions to digital publishers at Ad Age.
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