Multiplatform Publishing Strategy

Distribution Key to Successful Online Publishing at IDG

Patrick J. McGovern estimates that over the next 5-10 years, online revenue will pass print revenue in almost every one of the 85 countries he publishes in

Post author By Amanda MacArthur
Post date March 5, 2008
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Patrick J. McGovern estimates that over the next 5-10 years, online revenue will pass print revenue in almost every one of the 85 countries he publishes in

International Data Group (IDG) Founder and Chairman Patrick J. McGovern told a packed house at the FIPP Digital Magazine Media Conference that distribution is the key to online publishing success.

The mogul has print and online publishing operations in 85 countries and estimates that online revenue will pass print revenue in almost every one of them over the next five to 10 years. For U.S. flagship Computerworld, the print and online revenue are running neck-and-neck with online revenue growing 10 times faster.

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All of IDG’s U.S. online properties have seen huge audience growth in 2007, prompting McGovern to close the print edition of Infoworld last year as the online edition continues to grow rapidly.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.