Digital Publishing Trends Multiplatform Publishing Strategy

Forbes Moves To Data Analytics

Major publishers have an opportunity to supply other businesses with services. This is a great way to develop a new revenue stream and Forbes is the latest publisher to offer a new service to business clients.

Post author By Amanda MacArthur
Post date November 20, 2014
No Comments on Forbes Moves To Data Analytics

The new service is called Forbes Executive Insight Data, and according to an article from Direct Marketing News, the service is “a subscription-based platform that aggregates insights from hundreds of sources and presents it in digestible form for senior executives.

Forbes Executive Insight Data has been developed with the help of partner Prosper Insight & Analytics, who already works with data apps in a variety of industries, including finance and retail.

The overall goal of this new service is to help consumer-focused businesses in the US and China make the most informed business decisions based on actual data collected by the company.

Learn more about the new Forbes Executive Insight Data at Direct Marketing News.

[text_ad]

Tags ad, analytics, online publishing, open source software, publishers, text ad, variety

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.