After laying off two-thirds of its editorial staff in 2012 to adopt a community publishing model – more a philosophical move than a financial one – Good Magazine has reversed course and is planning a hiring spree to restore high-quality original content.
Digiday reports that Good’s visitor traffic dipped to 517,000 visitors last month, down from almost 700,000 year over year. The magazine continues to print a quarterly edition, but aims to achieve more platform balance like Forbes, Entertainment Weekly, and Time Out.
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“We’ve recognized that we did lose some of the footing for our media efforts in the last couple years, and are seeing a tremendous opportunity to bring that back and fine tune it to the way we’re all consuming media these days,” Good co-founder Casey Caplowe told Digiday‘s Ricardo Bilton. “The idea of authoring and publishing beautiful pieces of written content isn’t the game of community, but it is the game of [editorial].”
To read more about Good’s shift in content philosophy, visit Digiday.
