Digital Publishing Trends Multiplatform Publishing Strategy

Growth Seen For a Major Digital Newspaper

The Houston Chronicle from Hearst Newspapers has reached one billion page views quicker than ever before, reports News & Tech.

Post author By Amanda MacArthur
Post date September 4, 2014
No Comments on Growth Seen For a Major Digital Newspaper

The Houston Chronicle from Hearst Newspapers has reached one billion page views quicker than ever before, reports News & Tech.

Chron.com, covering Houston’s local news, nightlife, sports, real estate, energy and medical industries, isn’t new to reaching one billion page views. It did so in December of 2012 and November 2013. But now, the publication has reached this impressive number in August — months earlier than ever before.

There are a few likely reasons for this growth, including a shift away from print as more people turn to the Internet for their local news. Additionally, a website redesign for Chron.com may have helped, too. This act was undertaken last year, with the hopes to “improve the consumer interface with faster access to breaking news in diverse formats, including video, more photos and quicker story reads.”

[text_ad]

Tags ad, hearst, online publishing, open source software, text ad, video, website redesign

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.