In the wake of relocating its editorial operations, and revamping its editorial staff, a flagging Country Living is now without an ad department.
AdAge reports that parent company Hearst has eliminated the magazine’s sales staff, and that personnel at Good Housekeeping and Woman’s Day, in addition to contractors, will take over its responsibilities.
“Country Living’s edit staff is in Birmingham, and we’re aligning sales to be closer to clients in key markets,” a Hearst spokesperson told AdAge. “We’re working to find roles within the company for the handful of staff affected.”
The spokesperson passed on quantifying a “handful.”
According to AdAge, the magazine’s print buys have plummeted 32.5% year over year through March, while print and digital-copy sales have also fallen.
