Your online media index (OMI) measures your print to online transition
We’ve come up with a neat and simple calculation that we call the Online Media Index (OMI), which measures your print to online success.
Simply take your monthly unique visitor count and divide it by your print circulation. The number should at least be 1.0, meaning the amount of traffic your website gets each month is equal to your magazine’s print circulation.
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Finding these numbers is simple. Compete’s free SnapShot tool provides websites’ unique visitor counts, and the Audit Bureau of Circulations will provide a publication’s verified circulation numbers. Simply take those numbers, divide and compare them to our grading graph below.
How did your publication do? If you are in the A to B range, congratulations, you are doing an excellent job driving your audience to your website. If your score is any lower than a 1.0, then you should consider the record setting growth that the online advertising industry is achieving and how you are going to capture that growth.