Digital publishers who are focusing on providing a great experience for mobile users should pay attention to some of the data coming out on the audience.
Convergent Mobile has released a new report entitled the The New Shopper Mindset, and the report shares some interesting key findings. These key findings include:
- Consumers are relying on their devices as everyday, essential decision tools: Mobile now accounts for 51% of time spent online for key categories
- Mobile is a powerful part of consumer purchase decisions: 42% of shoppers say mobile is the most important media for their decision
- Most mobile activity takes place at the start of the purchase funnel but decisions are fast: 2/3 of mobile consumers are looking to make a purchase the same day
- Proximity and easy access to location information are key – Pricing and location lookups are top activities for purchase research (nearly 60%)
- Increased use and portability of mobile is driving significant offline, in-store activity: 56% of mobile-related purchases are made in person
Read the entire report from Convergent Mobile.
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