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Multiplatform Publishing Strategy

Internet Ad Revenue Hits New High

There is a power in curation. Publishers get the opportunity to show their audiences the breadth of their knowledge on a subject by providing them with the best content – and providing extra value through insight and perspective.

Curators are valuable in today’s digital world, where there is so much content that users have a hard

There is a power in curation. Publishers get the opportunity to show their audiences the breadth of their knowledge on a subject by providing them with the best content – and providing extra value through insight and perspective.

Curators are valuable in today’s digital world, where there is so much content that users have a hard time sifting through it all. In addition to providing your own content, do you curate any information relevant to your industry?

Some content curators – ones that see a lot of website traffic – have the opportunity to turn Internet advertising into a prominent revenue stream. Offering prime real estate within their website can translate to significant revenue generation, depending on the size and devotion of your audience.

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Pertaining to Internet ad sales, Interactive Advertising Bureau reported recently that Internet ad revenues for 2011 hit $31 billion. This is a milestone for Internet advertising, as this was a 22% increase from 2010.

Planning on turning your content creation or curation into an online media business? Our upcoming Business Plan Development webinar will show you, line-by-line, how to create your own business plan. All relevant materials will be give to you, in case you want to start right after the 90-minute program.

Business Plan Development will air live on May 15th at 12:30 pm ET. Register today, attendance is limited.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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