Last week, Lonny launched its new site to capitalize on its fastest-growing audience: 35 percent of its 3 million monthly visitors originate from mobile.
Tony Mamone, Livingly Media CEO, told Digiday that the company drew two conclusions.
“One, Facebook is the app that matters. We want social experiences to be seamless: You should be able to read the full issue inside Facebook’s app. Two, we can learn, iterate and push code much more quickly, and apply learnings from our a/b tests and other features and websites in real time.”
Lonny is still calling itself a magazine, despite the reliance on social media interaction, new forms of advertising, and turning some of its features into widgets for visitors.
To read more about Lonny’s latest changes, visit Digiday.
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